Leadership
Larry Blasius is the Founder and Principal of Blasius Media &
Marketing, providing consulting services to companies and individuals in
the advertising, entertainment, marketing, media and sports industries.
Before forming a consultancy practice in 2009, Larry spent thirty years in advertising, most recently as Executive Vice President, Director, Negotiations at MAGNA Global, a division of Interpublic and a company he helped launch in 2001. At MAGNA, Larry provided strategic direction and oversight of national television, radio and associated digital purchases for one of the world's largest media services firms.
Prior to MAGNA, Larry was SVP, Director, National Broadcast for TN Media, a media specialist company of True North Communications, where he oversaw the negotiation and maintenance of national television and radio purchases for True North's national broadcast buying group. While at TN, Larry crafted the comprehensive, enduring sponsorship agreement for the Tostitos Fiesta Bowl, the first-ever BCS National Championship.
Larry began his career at Ted Bates in 1979 as a media researcher and in 1980, joined Omnicom's BBDO as a media planner. Larry then moved into media buying at BBDO, rising to Vice President, Associate Director, National Broadcast. In 1989, Larry joined Busch Media Group, then a division of Anheuser-Busch, as Director, National Broadcast.
Larry was born and raised in New York City and is a graduate of Columbia.
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